We are in the digital age, and it is absolutely essential for your business to have an online presence. Having your small business Online isn’t only beneficial for you it’s also one of the best things you can do for your consumers.

According to a recent research 81 percent of consumers conduct an online research first before they can make a purchase.

60 percent begin by using a search engine to find the products they want, and 61 percent will read online product reviews before making any purchase.

If that doesn’t convince you on the importance of having an online presence as a business here are five more reasons why it’s so important to build an online presence, especially if you’re a small business.


Chances are, you are not the only one who is running that kind of business, and like in every other kind of business there is always competition from others who are offering the same products and services as you.

Also chances are, your competitors are already building an online presence right now, If a consumer is able to search your products or services in your specific city or town, and for one reason or another you are nowhere to be found, then they have no way to find out about you. Worst case scenario, they’ll likely come across your competition and take a look at them online instead of seeking you out offline.


Having an online presence increases accessibility for your consumers. It’s an easy way for them to get to know about your prices, hours and compare all these factors with your competition with just a simple click.


Currently there are over 1.86 billion monthly active Facebook users, 317 million active Twitter Users and over 600 million Monthly active Instagram users. With such a huge potential clients reach, having an online presence gives your business an advantage of reaching a wider audience, such as people who are unable to make it to your physical shop for whatever reason, be it inconveniences, lack of transportation, or even because they live in another part of the country or world.

Enabling your business to reach a wider audience online is one of the smartest decision you can make for your small business.


Having a successful online presence enables you as a business to build credibility among your consumers, this is by allowing reviews and comments about your products and services.

You’ll be able to answer any queries quickly and thoroughly. This will build your online presence and show even brand-new customers that you’re a reputable business.

Also this open line of communication allows you to share valuable information with your potential customers and clients. And by doing so, your consumer view you as an expert in your field and this helps in building your business credibility.


Thanks to your online presence, selling your products and services becomes almost effortless.

Consumers will be able to browse your products and services and ensure that they’re pleased with their choice without feeling pressured by sales representatives and, here’s the best part, you don’t have to be there for this entire process to take place. Even at night, customers will still be buying.


Brand building means building a potential customer’s trust in your business product or services

Having an online presence not only gives a customer access to your product or services, but it also provides a way for the customer to “check out” your company.

Online reviews, your interactions with other customers and the frequency and quality of your posts help to form a positive impression (Branding) of your company in the potential customer’s mind, making a future sale more likely.



Building an online presence isn’t just beneficial to growing a small business—it’s absolutely essential to both you as a business owner and your potential clients and customers.

By creating a successful online presence, maintaining your sites, and becoming active in social media, you’ll be more accessible to a wider audience, build consumer trust and credibility.

We help our clients grow their business online through maximizing the use of their business’ or organization’s website, and social media regardless of size, industry, or location. Visible Online walks clients through these steps on a daily basis and we would love to help you. Contact us today for a free, website evaluation on your business website’s messaging, functionality, design, and optimization


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Digital Marketing Director- Visible Online

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