5 Ways To Increase The Effectiveness Of Your Small Business Website

If you just got your small business a website recently, well congratulations on that bold step, but just having a website is not enough.

As a  small business owner, it’s very important to make sure that your business website is serving your business effectively.

ALSO, READ- 5 Reasons Why Your Small Business Needs An Online Presence

It’s obvious you spent money on it, it wasn’t a free thing, it cost you money, so it’s important to make sure it’s serving your business as efficiently as possible.

Here are 5 ways to ensure your small business is being served by the website effectively because it was an investment.

1. Have a Primary Measurable Goal

Before you can start utilizing your business website, you will have to first have a primary measurable goal.

For businesses this can be creating brand awareness, generating revenue, growing socially among others, the goals may vary depending on which industry you serve.

Ensure you understand your business website’s intended use and determine its most important goals.

Is your website primarily informational or are you selling a service or product? do you want a potential client to make a decision on the website, or you simply want to get the customers information? having an understanding of your website’s purpose is the first step to better utilizing it

2. Install Google Analytics & View Reports Monthly.

Google analytics is a service from Google that allows you to track the traffic to your website, this service allows you to analyze your traffic sources, the location of your traffic, demographics and even have insights on what is performing well just to mention a few.

This data can provide valuable insights into the behavior of potential clients and help you better target your marketing efforts and increase the effectiveness of your website, so ensure you have Google analytics installed or your preferable analytic app, and be sure to check these insights monthly, don’t run your website blindly.

Here at Visible Online, we ensure our clients receive this analytics reports monthly and so should you.

3. Have a Blog and Post Regularly

If you want to effectively increase your websites organic traffic you will have to learn the consistent and accurate use of a blog.

ALSO, READ-6 Reasons Why Your Small Business Needs a Website

When Google is determining where to send someone during a search query Google does this by seeking a website with content that is fresh and relevant to what is being searched for, we recommend writing at least one article per week that your audience will be interested or resonate with.

Beyond improving your Search Engine Optimization, blog articles will also help present you as an authority within your niche increasing the effectiveness of your website

4. Drive Targeted Traffic Through Paid Advertising

When promoting your business ensure that your website’s address (Example: www.visibleonline.co.ke) appears on all your promotional marketing efforts, go a step further and start using Google AdWords campaign, also known as Search Engine Marketing.

This form of advertising will allow you to create a list of Google searches you’d like to show up for when certain keywords are searched on Google, this will ensure you create ads that speak to your client, and drive traffic to your website increasing its effectiveness.

5. Regularly Maintain Your Website.

Routinely maintaining your website will go along way to ensuring the effectiveness of your website, ensure your website stays up to date on content, design, and security.

If you have a blog, calendar, social media feed, etc, you should make every effort to keep them up to date. You want to ensure that when potential customers visit your website they realize that you are still in business!

ALSO, READ- 5 Ways Your Small Business Can Benefit From Social Media In 2017

Add new graphics to your website throughout the year,  add new pictures discussing services or promotions. You should also plan on a website re-design every 2-3 years.

Also, ensure you update the plugins on your website regularly, you don’t want your businesses website to appear dead.

A Dormant website is a playground for hackers, so it’s critical you ensure your website platform is up to date with the newest software versions for security and functionality.


Your business website is your most important marketing tool, it was an investment and so it should be working for you. Sadly, under-utilized websites are so many nowadays regardless of the business niche, the good news is that you can make this efforts to effectively use your business website, you’ll quickly reap the benefits and begin climbing ahead of your competition online.

We help our clients grow their business online through maximizing the use of their business’ or organization’s website, and social media regardless of size, industry, or location.

Visible Online walks clients through these steps on a daily basis and we would love to help you.

Contact us today for a free, website evaluation on your business website’s messaging, functionality, design, and optimization.


Digital Marketing Director- Visible Online

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