Social media has become an omnipresent part of our everyday life. If you are a small business owner, it would be of importance to pay attention now.

Social media sites and applications helps us stay virtually connected to the world enabling us to stay in touch with it’s daily happenings.

Social media won’t be going anywhere that’s for a fact, at first when social applications started sprouting, a lot of people thought it was a passing teenage craze and would finally fizzle out. This made businesses reluctant to get on board, but today more than ever more and more small businesses are getting on board and they are reaping benefits having realized the power of social media.

Social media has changed the way we share information, research and interact, which makes it a great tool to grow your small business. Here are 5 ways your small business can benefit from social media.

Social Media Helps Drive Traffic To Websites
Increase Your Web Traffic

1. Drive Traffic To Your Website

As a small business owner, it’s paramount to have a business website for your business, if you haven’t gotten on board I would highly recommend you read this article here.

Having a website is not enough, you have to also make sure your website is having constant traffic, your website is like a billboard, and having one minus the traffic is like erecting a billboard in the middle of nowhere.

Your website is like a billboard, and having one minus the traffic is like erecting a billboard in the middle of nowhere.

People need to visit your website constantly so as check out your products and services. Social media helps you drive traffic to the website increasing it’s visitors who can be converted to customers.

2.Understand Your Customers

Social media can help your small business understands customers
Understand Customers More

Every business out there is either made or broken by the way they respond to their customers likes and dislikes.

Social media enables you do just that. With analytics being incorporated on social media sites such as Facebook and twitter, it’s now much easier to not only understand your customers more but to also respond to their likes and dislikes timely.

Now much easier to not only understand your customers more but to also respond to their likes and dislikes timely

3.More Targeted Customers

Social Media Helps Small Businesses Get More Targeted Customers
More Targeted Customers

With social media sites, it’s now more easier to attract the right ideal targeted customer for your business.

With social sites such as Facebook it’s now possible to pay for ads which are very targeted to attract the right customers to your business.

You can run very specific targeted ads based on demographics
age, gender,location and even personal interests. How powerful is that to your business?

With social media sites, it’s now more easier to attract the right ideal targeted customer for your business

4.Share Information Faster

Social Media Helps In Sharing Information More Faster and It's Cheaper
Share Information Faster

In the past, when businesses came up with new products, it was a tedious process sharing that information with their consumers, they had to result to traditional marketing ways, the radio, TV and newspaper advertising which was both time consuming and expensive.

With social media all you have to do is post the content on your business’s social sites and your consumers are reached by the important information faster its cheaper and you get feedback instantly which is very important.

Consumers are reached by the important information faster its cheaper and you get feedback instantly which is very important.

5. Increase You Brand Awareness

Social Media helps to increase small businesses brand awareness
Get More Brand Awareness

Having a strategic social media presence for your business, makes it possible for customers to find and connect with you. Businesses that connect with their customers socially are more likely to have good customer retention and brand loyalty.

Being socially active helps your business with credibility increasing your businesses brand awareness.

Businesses that connect with their customers socially are more likely to have good customer retention and brand loyalty

Conclusion

Social media has changed the way we share information, research and interact, which makes it a great tool to grow your small business, having a strategic social media presence for your business makes it possible for customers to find and connect with you, your consumers are reached by the important information faster its cheaper and you get feedback instantly .The jury has spoken: social media for small business is no longer optional.

We help our clients grow their business online through maximizing the use of their business’ or organization’s website, and social media regardless of size, industry, or location. Visible Online walks clients through these steps on a daily basis and we would love to help you. Contact us today for a free, website evaluation on your business website’s messaging, functionality, design, and optimization

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Digital Marketing Director- Visible Online

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